Our Business
Marketing Div.
Marketing Business
"Change 'MIKATA', the world changes"
The word ‘MIKATA’ has two meanings: to see a product as a functional value and as a friend with whom you share your life.
It pursues and proposes “value” that not only have functional value as tools, but also create emotional value through the life with products, and can change the quality of life, which make for better lives.
KURASHI NO KATACHI
Direct Sales EC Platform
We sell Japanese selected products directly on our own website and major mall websites.
It is not the product itself that gives meaning of value to the product, but the lifestyle itself, which is integrated into the individual's life.
We propose products with together contents as a single 'MIKATA' (product) that ‘creates a better lifestyle’ for each individual consumer.
MUSTBUY
Wholesale EC Platform
MUSTBUY is a platform that proposes Japanese selected products to consumers together with cooperating online shops. MUSTBUY creates product pages that express product features and branding, and the shops sell the products. Makers can expand sales in the web market without the hassle of credit management and payment collection.
MUSTBUY provides products, promotional materials, and sales know-how, and take care of handling all shop operation tasks, from inventory management to shipping operations for online shops, so you can concentrate on sales.
Corporate Sales
Corporate Sales
Corporate Sales is a team that proposes its own brand products to corporate clients. We support our corporate clients in effectively communicating the appeal of our products to consumers by utilizing a variety of sales promotion tools such as catalogs, POP, and video content that maximize product value. As a business partner, we aim to grow together with companies and create new value.